● Customer case study · Charcoal chicken shop · Acacia Ridge, Australia
How Big Charcoal Chicken Got 76 Direct Orders with a Chicken Shop Website and Online Ordering by FoodChow
Big Charcoal Chicken is a charcoal chicken shop in Acacia Marketplace, Acacia Ridge, Queensland. It serves whole and half chickens, family feasts, burgers and wraps for dine-in, takeaway and delivery. Its FoodChow chicken shop website at bigcharcoalchickens.com.au sends every Order Online click to its own FoodChow store. Since going live on 17 December 2025, it has taken 76 orders on FoodChow.
In short: Using a FoodChow chicken shop website and commission-free online ordering, Big Charcoal Chicken in Acacia Ridge, Queensland, Australia has taken 76 direct orders since 17 December 2025. Every Order Online click on bigcharcoalchickens.com.au opens its own FoodChow store, saving an estimated A$570 in delivery-app commission.
76
Orders placed on FoodChow
≈ A$570
Commission saved on direct orders
Estimate: 76 orders × A$30 average order × 25% typical delivery-app commission
4.0
Google rating, 358 reviews
588
Reviews across platforms
#7
Of 30 in Acacia Ridge, TripAdvisor
17
Menu categories
$21
Regular whole chicken
Meet the business
Who is Big Charcoal Chicken?
Big Charcoal Chicken is at Acacia Marketplace Shopping Centre, 14/1150 Beaudesert Road, Acacia Ridge QLD 4110. The shop describes its approach: “We spend significant time in planning entire chicken that is destined to be smokey, delicate and tasty.”
The shop holds a 4.0 Google rating from 358 reviews and 3.8 out of 5 across 588 reviews on review platforms. TripAdvisor ranks it #7 of 30 restaurants in Acacia Ridge. The business is owned by Hafeez Bhatti.
The menu covers whole, half and quarter charcoal chickens, family feasts, burgers, rolls and wraps, snack packs, kids meals and sides.
Cuisine
Charcoal chicken, burgers & wraps
Type
Charcoal chicken, takeaway & delivery
Location
Acacia Ridge, Queensland, Australia
Size
1 outlet
On FoodChow since
December 2025
Owner
Hafeez Bhatti
Hafeez Bhatti
Owner
Before and after
How did Big Charcoal Chicken’s online presence change with FoodChow?
Before FoodChow
Before December 20250
Orders
0
Menu categories online
Website
No FoodChow website
Online ordering
No FoodChow store
Reputation
Established local chicken shop
TripAdvisor ranks it #7 of 30 restaurants in Acacia Ridge.
With FoodChow
76
Orders
17
Menu categories online
Website
bigcharcoalchickens.com.au
Built by FoodChow, with Order Online and View Menu buttons.
Online ordering
Branded FoodChow store
bigcharcoalchicken.foodchow.com, with whole chickens, family feasts, burgers and wraps.
Reputation
4.0 on Google from 358 reviews
A search for the shop shows its address, phone and opening hours.
Measured change
0 → 76 orders on FoodChow since December 2025
The challenge
What did Big Charcoal Chicken need from online ordering?
Big Charcoal Chicken needed its own website and ordering store, so local customers could order whole chickens and family feasts directly. The shop already had 358 Google reviews and a #7 of 30 TripAdvisor ranking in Acacia Ridge, but no FoodChow website or store before December 2025.
Big Charcoal Chicken at Acacia Marketplace, Acacia Ridge: the storefront banner and the shop sign.
No website of its own
Before December 2025, customers found the shop through Google and review sites only. There was no website with a menu and an order button.
Family-size orders
Family feasts at A$41.50 and whole chickens from A$21 are larger orders that customers like to place ahead and collect hot.
A shopping-centre location
The shop sits in Acacia Marketplace on Beaudesert Road. Ordering ahead lets shoppers collect without waiting at the counter.
A 17-category menu
Chickens, packs, burgers, wraps, kids meals and desserts span 17 categories, which need to read clearly on a phone screen.
The solution
How did FoodChow build a chicken shop website with online ordering for Big Charcoal Chicken?
FoodChow’s work covers four areas: Online Ordering, a Restaurant Website, Takeaway & Delivery and the customer ordering journey.
A FoodChow ordering store with 17 menu categories, from whole chickens to family feasts
What is live: a FoodChow store at bigcharcoalchicken.foodchow.com with Chefs Choice, Mega Dinner Meal, Family Feast, Traditional Dinner, Make a Meal, Kids Meals, Snack packs, Chicken packs, Family size meals, Burgers, Rolls and Wraps, Chips and Desserts.
Who built it: the FoodChow team, part of Tenacious Techies, which also runs the FoodChow online restaurant food ordering system & mobile app. Live since 17 December 2025.
Why it works: customers order straight from the restaurant’s own branded store, not through a marketplace. Delivery, takeaway and dine-in orders land in one FoodChow dashboard with instant order notifications, and built-in offers and coupons bring customers back.
0 → 76
Orders on FoodChow since December 2025
Menu snapshot · names and prices as listed in AUD, 13 Oct 2026
How the website connects to ordering
bigcharcoalchickens.com.au
Brand website, built by FoodChow
Order Online button
Opens bigcharcoalchicken.foodchow.com
View Menu
17 categories, chickens to wraps
About Us & Why Us
How the chicken is prepared
Reviews
4.0 on Google from 358 reviews
Contact Us
Shop 14, Acacia Marketplace
Google search for “Big Charcoal Chicken”, showing the Big Charcoal Chicken business profile. Google’s guide explains how local search ranking works.
A branded website at bigcharcoalchickens.com.au, built by FoodChow
What can be verified: bigcharcoalchickens.com.au leads with “Taste the authentic charcoal fire”, has Order Online and View Menu buttons, and pages for Menu, About Us, Why Us, Reviews and Contact Us.
Why it matters: the shop now has its own home online, and every Order Online click lands on its own FoodChow store, so family-feast orders reach Shop 14 without a marketplace in between.
Verified snapshot: bigcharcoalchickens.com.au, checked October 2026.
17
Menu categories
A$21
Regular whole chicken
A$41.50
Family Feast
One FoodChow store for takeaway and delivery orders
How it works: customers open bigcharcoalchicken.foodchow.com, add items to the cart and check out for takeaway or delivery. Delivery and takeaway orders arrive in the same FoodChow dashboard, with an instant notification for the team.
Verified page: Big Charcoal Chicken on FoodChow, which lists takeaway, delivery and table booking.
Outlets: Big Charcoal Chicken has 1 outlet, at Acacia Marketplace, 1150 Beaudesert Road, Acacia Ridge QLD 4110.
From craving to collection: how a Big Charcoal Chicken order moves
Customers pick a meal on the FoodChow store, choose takeaway or delivery, and the order goes straight to the charcoal pit at Shop 14. The steps below show how it works for the customer.
Order types
Takeaway, delivery and dine-in
• Takeaway from Shop 14, Acacia Marketplace
• Delivery orders from the same FoodChow store
• Dine-in at the bar seating inside the shop
On the menu
Charcoal chicken, family meals and wraps
The FoodChow store has 17 categories, listing:
Where to find it
Acacia Marketplace, Acacia Ridge
Shop 14 at the Acacia Marketplace Shopping Centre, covering:
1 · Open the store
Customers open bigcharcoalchicken.foodchow.com on phone or desktop.
2 · Pick a meal
Choose a whole chicken, family feast, burger or wrap, then add sides.
3 · Choose how to get it
Select takeaway from Shop 14 or delivery, then check out.
4 · Order reaches the kitchen
The order lands in the FoodChow dashboard with an instant notification for the team.
Results at a glance
What results did Big Charcoal Chicken get with FoodChow?
Direct online orders
76
Baseline
0 before December 2025
Result
76 by 15 October 2026
Commission saved (estimate)
≈ A$570
Baseline
A$0 before FoodChow
Result
76 orders × A$30 × 25%
Commission saved per year (estimate)
≈ A$690
Baseline
A$0 before FoodChow
Result
76 orders in 302 days, annualised
Lessons for chicken shops
What can your chicken shop learn from Big Charcoal Chicken?
Big Charcoal Chicken shows how a well-reviewed takeaway shop can add its own website and start taking direct orders without a delivery app in between. Four practices from its FoodChow setup apply to any chicken shop in Australia.
Send every Order Online click to your own store
Linking the website’s Order Online button straight to a branded ordering store keeps each order free of marketplace commission. Big Charcoal Chicken has taken 76 direct orders this way since December 2025.
Lead with family feasts
Family Feast at A$41.50, Mega Dinner Meal and Family size meals sit near the top of 17 categories, so families find a full meal first.
Show the price of your hero item
A regular whole chicken at A$21 is listed clearly online, so customers know the cost before they order.
Turn good reviews into direct orders
With 4.0 on Google from 358 reviews, the shop already had trust. A website with an Order Online button turns people who search for it into direct customers.
FAQs
Big Charcoal Chicken case study FAQs
What FoodChow products does Big Charcoal Chicken use?
A FoodChow restaurant website at bigcharcoalchickens.com.au and commission-free online ordering for takeaway and delivery.
How many online orders has Big Charcoal Chicken received?
76 orders through its FoodChow store since 17 December 2025.
How much commission has Big Charcoal Chicken saved?
About A$570, estimated as 76 orders × A$30 average order × 25% typical delivery-app commission.
Can a chicken shop in Australia take orders without delivery apps?
Yes. Big Charcoal Chicken’s Order Online button opens its own FoodChow store for takeaway and delivery.
What does the online menu include?
17 categories, from a A$21 regular whole chicken to the A$41.50 Family Feast, plus burgers, wraps and kids meals.
