● Customer case study · Sweet shop · Surat, India
How 24 Carats Sweets Got 956 Orders with a Sweet Shop Website, SEO and Direct Ordering by FoodChow
24 Carats Sweets is a mithai brand in Surat, India, serving since 1935. It did not sell online before FoodChow. Today it runs a FoodChow sweet shop website with SEO and direct ordering, takes orders at its 5 outlets, and delivers across India and abroad.
In short: Using a FoodChow sweet shop website, Restaurant SEO and commission-free direct ordering, 24 Carats Sweets in Surat, India grew from 0 to 956 online orders in one year. The site ranks 40 keywords in Google's top 3, and 80–85% of orders now ship outside Surat, across India and abroad.
956
Orders placed in one year
80–85%
Orders shipped outside Surat
Local, national and international
40
Keywords in Google’s top 3
13 Sep to 13 Oct 2026 · Rank tracking report
₹30 lakh+
Commission savings over 4 years
1935
Serving since, per About us
5
Surat outlets listed on website
16
Product categories online
8
Country shop pages linked
₹1,499
Free Surat delivery threshold
Meet the business
Who is 24 Carats Sweets?
24 Carats Sweets, also known as 24 Carats Mithai Magic, is a family-run Indian sweets and namkeen brand in Surat, Gujarat. Late Shri Dhansukhlal Mithaiwala laid its founding stone. Mr. Kishor Mithaiwala and Mr. Mukesh Mithaiwala then expanded it across Surat.
Today Mr. Rohan Mukesh Mithaiwala and Mr. Brij Kishor Mithaiwala manage the business. The website lists five stores at Parle Point, Chauta Bazar, Pal, Ring Road and Varachha. Chauta Bazar is the oldest.
The range spans ghari, kaju katri, peda, laddu, ghevar, desi ghee and gold-leaf sweets.
Cuisine
Indian sweets (mithai) & namkeen
Type
Sweet shop chain + online store
Location
Surat, Gujarat, India
Size
5 outlets
On FoodChow since
4–5 years
Owner
Mr. Rohan Mukesh Mithaiwala
Mr. Brij Mithaiwala
Mr. Rohan Mukesh Mithaiwala
Mr. Brij Kishor Mithaiwala
Manage the firm today
Before and after
How did 24 Carats Sweets’ online experience change with FoodChow?
Before FoodChow
Before FoodChow go-live0
Direct orders /month
0
Outlets taking online orders
0
Shipped orders /month
Website
No website
Search visibility
No SEO
Ordering
No ordering system
Not selling online before FoodChow.
Reach
Local only
With FoodChow
956
Orders placed in one year
5
Outlets taking online orders
30
Shipped orders /month
Website
High-end website
A branded store at 24caratssweets.com with 16 product categories, live INR prices and a cart.
Search visibility
Ranking on multiple keywords
Rank tracking shows 94 keywords on page one, 40 of them in the top 3, on 13 Oct 2026.
Ordering
A system that works 24/7
Customers can order at any hour. The site’s local-order button opens FoodChow outlet ordering for Surat.
Reach
Local, national and international
The site lists delivery across India and shop pages for 8 countries.
Measured change
0 → 956 orders placed in one year, with ₹1,302,043.50 net sales (₹1,810,166.50 gross)
The challenge
What did 24 Carats Sweets need from its online store?
24 Carats Sweets needed one branded storefront that could sell to Surat customers, outstation buyers and families abroad, while sending local orders to the right outlet.
A 24 Carats Mithai Magic store in Surat: the storefront and the sweets counter inside.
A customised shopping experience
A store that reflects a 1935 heritage brand, with categories, prices and a cart. Before FoodChow, 24 Carats Sweets had no website.
Search engine discoverability
Being found for sweets by name, by category and by delivery city. Before FoodChow, there was no SEO.
Direct orders across multiple outlets
Taking orders at any hour and routing Surat orders to the nearest store. Before FoodChow, there was no ordering system and the brand was not selling online.
Local, national & international delivery
On FoodChow’s review page, Mr. Brij Mithaiwala said the brand was “looking forward to start exporting our sweets to clients across the world.” Before FoodChow, sales were local only.
The solution
How did FoodChow build a sweet shop website with online ordering for 24 Carats Sweets?
FoodChow’s work covers four areas: the customised website, SEO, direct outlet ordering and the delivery journey.
A high-end online mithai store with 16 categories, clear ₹ prices and a cart that never closes
What is live: the 24 Carats logo and gold-and-saffron styling, an “All Sweets” menu with 13 sub-categories, product cards with INR prices and stock status, a product brochure, customer login, cart and a WhatsApp contact (+91 82383 24242).
Who built it: made by Tenacious Techies, the company behind FoodChow, with the FoodChow online restaurant food ordering system & mobile app.
Why it works: buyers can browse by occasion or sweet type and see a price before they call.
0 → 956
Orders placed in one year
Catalogue snapshot · names and prices as listed, 12 Oct 2026
Site structure that search engines can crawl
Home
Brand, taglines, featured sweets
16 category pages
Kaju Katri, Ghari & Suterfeni, Gold Leaf…
Product pages
Name, INR price, stock status
Blog guides
Traditional sweets, summer sweets
Delivery city list
15 Indian cities + “View All”
8 country shop pages
India to Saudi Arabia
Google search for “24 carat mithai surat”, showing the 24 Carats Mithai Magic Business Profile.
Category, city and blog pages that answer what buyers search for
What can be verified on the live site: one page per sweet category, product pages with names and prices, blog guides on traditional and summer sweets, a delivery-city list across India and country-specific shop pages.
Why it matters: each page targets a specific search, such as a sweet name, a festival box or “sweets delivery to Mumbai”, so the brand can be found beyond walk-in customers in Surat. Read more about FoodChow SEO and Google optimisation for restaurants, and Google's own guide to how local search ranking works.
Verified ranking snapshot: A rank tracking report covered 299 keywords for 24caratssweets.com on mobile between 13 Sep and 13 Oct 2026. 40 rank in Google’s top 3 and a further 54 sit in positions 4 to 10, so 94 keywords are on page one. The average position is 13.24.
40
Positions 1 to 3
54
Positions 4 to 10
42
Positions 11 to 100
Sample keywords on page one
One “Order Online Locally” button, routed to the nearest Surat store
How it works: the website’s local-order buttons open a FoodChow brand page, “Order Directly From One Of Our Surat Stores”. The customer picks an outlet under “Select Outlet Near by You”, then orders from that store’s menu. This runs on FoodChow commission-free online ordering, the same system FoodChow offers as an online ordering system for bakeries and sweet shops.
Verified outlet page: 24 Carats Mithai Magic Ring Road on FoodChow, which offers takeaway, delivery and table booking.
Outlets: 24 Carats Sweets has 5 outlets. Visit the brand’s own store at 24caratssweets.com.
How a customer in Surat, Mumbai or Toronto reaches the right checkout
The website handles local, outstation and overseas orders separately. The steps below show how an order works for the customer.
Surat · local
FoodChow outlet ordering
• Choose a Surat outlet on FoodChow
• Delivery or store pickup
• Free delivery in Surat above ₹1,499
Source: 24caratssweets.com
Rest of India · national
Website checkout and courier
Site says delivery “anywhere across India”, listing:
Overseas · international
Country shop pages
Flags on the site link to shop pages for:
1 · Location
The customer chooses a local order or their country’s shop.
2 · Eligibility
The website checks if the order can be delivered to that place.
3 · Payment
The customer pays online through the payment gateway, in their currency.
4 · Dispatch
The website shows when orders will ship. For example, orders placed from 29 Sep to 11 Oct 2026 ship after 11 Oct.
Results at a glance
What results did 24 Carats Sweets get with FoodChow?
Orders placed in one year
0 → 956
Baseline
0 (before FoodChow)
Result
956 orders
Orders delivered outside Surat
80–85%
Baseline
0
Result
80–85% of orders
Keywords on Google page one
94
Baseline
0
Result
94 keywords · 40 in top 3
Commission savings in a year
₹7.5 lakh
Baseline
₹0
Result
₹7.5 lakh
Commission savings over 4 years
₹30 lakh+
Baseline
—
Result
₹30 lakh+
Lessons for sweet shops
What can your sweet shop learn from 24 Carats Sweets?
24 Carats Sweets shows that a heritage mithai brand can build a national and international customer base online while its outlets continue to serve local buyers. Four practices from its FoodChow setup apply to any sweet shop or bakery in India.
Build a website with a page for every sweet and category
Customers search by product, such as ghari, ghevar or kaju katri, more often than by shop name. Dedicated category and product pages with clear prices give Google a relevant page to rank for each search and a direct path to checkout. 24 Carats Sweets now ranks 40 keywords in Google's top 3.
Separate local and outstation ordering
Local and outstation buyers need different journeys. Route nearby customers to outlet ordering for delivery or pickup, and send outstation and overseas buyers to a courier checkout. 24 Carats Sweets uses a single Order Online Locally button that connects customers to its 5 Surat outlets.
State clearly where you deliver
A gifting customer's first question is whether the shop delivers to their city. Published delivery cities and country shop pages answer it before the customer leaves, and each page can rank for its own location search. 80–85% of orders at 24 Carats Sweets now ship outside Surat.
Own your orders and customer data
Orders placed on your own website carry no marketplace commission, and every customer record stays with the business for festive and repeat-order campaigns. Before shipping food across state lines, review the FSSAI licensing requirements for your business.
FAQs
24 Carats Sweets case study FAQs
What FoodChow products does 24 Carats Sweets use?
A FoodChow sweet shop website, Restaurant SEO and direct online ordering across its 5 Surat outlets.
How many online orders did 24 Carats Sweets get?
956 orders in one year, up from 0. Before FoodChow, it did not sell online.
Can a sweet shop in India ship mithai abroad with FoodChow?
Yes. 24 Carats Sweets delivers across India and has shop pages for 8 countries. 80–85% of its orders ship outside Surat.
How did SEO help 24 Carats Sweets?
Category, product and city pages helped 40 keywords reach Google's top 3 and 94 reach page one (13 Oct 2026).
Does FoodChow charge commission on direct orders?
No. Direct orders carry no marketplace commission, so the sweet shop keeps the full order value and the customer data.
