● Customer case study · Vegan Italian restaurant · New Haven, United States
How Bella Casa Vegana Took 70 Orders in 14 Days with Vegan Restaurant Online Ordering and POS by FoodChow
Bella Casa Vegana is a vegan Italian restaurant in New Haven, Connecticut, serving vegan pizza, pasta, subs, wraps, salads and desserts. It went live on October 1, 2026, with FoodChow vegan restaurant online ordering and POS. In its first 14 days, it handled 70 orders on FoodChow, about 5 a day.
In short: Using FoodChow restaurant online ordering and POS, Bella Casa Vegana in New Haven, Connecticut, USA handled 70 orders in its first 14 days, about 5 a day. Customers order vegan pizza, pasta and subs from its own branded store, saving an estimated $525 in delivery-app commission.
70
Orders placed on FoodChow
≈ $525
Commission saved on direct orders
Estimate: 70 orders × $30 average order × 25% typical delivery-app commission
≈ 5
Orders a day on average
89
Items on the online menu
Oct 1, 2026
Live on FoodChow
2
FoodChow products: Online Ordering + POS
89
Items on the online menu
$29.95
Top price, 16" gourmet pizzas
4.5
Google rating, 150 reviews
Meet the business
Who is Bella Casa Vegana?
Bella Casa Vegana is a vegan Italian restaurant at 9 Whitney Ave, New Haven, Connecticut 06510. Every dish on its menu is plant-based, from 16" gourmet pizzas and baked pastas to hot subs, wraps and cakes.
Customers can reach the restaurant at +1 203-782-6784 or order from bellacasavegana.com, which links to its FoodChow store. The business is run by Ahmed Saleh.
The menu covers vegan appetizers, 10 gourmet pizzas, calzones, 14 pastas, hot and cold subs, salads, wraps, vegan ice cream, 16 desserts and drinks.
Cuisine
Vegan Italian
Type
Restaurant & takeout
Location
New Haven, Connecticut, United States
Size
1 outlet
On FoodChow since
October 2026
Owner
Ahmed Saleh
Ahmed Saleh
Owner
Before and after
How did Bella Casa Vegana’s ordering and billing change with FoodChow?
Before FoodChow
Before October 20260
Orders
0
Items on the online menu
0
FoodChow services
Billing
Not on FoodChow POS
Online ordering
No FoodChow store
With FoodChow
70
Orders
89
Items on the online menu
2
FoodChow services
Billing
FoodChow POS
Counter orders are billed in FoodChow since October 1, 2026.
Online ordering
Branded FoodChow store
bellacasavegana.foodchow.com, with 89 items from $1.75 to $29.95.
Measured change
0 → 70 orders on FoodChow since October 1, 2026
The challenge
What did Bella Casa Vegana need from online ordering and POS?
Bella Casa Vegana needed one system to take takeout orders online and bill counter sales for a large vegan Italian menu. Since going live on October 1, 2026, the restaurant has handled 70 orders on FoodChow, about 5 a day.
Bella Casa Vegana at 9 Whitney Ave, New Haven: pizzas fresh from the oven, all fully vegan.
A fully vegan menu to explain
Every dish is plant-based, so diners want to see a Vegan Chicken Parm or a Vegan Penne Ala Vodka, with its price, before they order. A clear online menu answers that without a phone call.
Counter and online apart
Before October 2026, the restaurant had no FoodChow POS or online store. Counter bills and online orders now sit in one FoodChow system.
An 89-item menu
The menu runs from $1.75 sodas and $6.96 fries to $29.95 gourmet pizzas, across 11 categories.
Larger takeout tickets
Pizzas at $25.95 to $29.95 and pastas at $23.95 to $27.95 make for larger tickets, so a 25% delivery-app commission would take a big share of each order. Direct orders on FoodChow keep that margin with the restaurant.
The solution
How did FoodChow set up vegan restaurant online ordering and POS for Bella Casa Vegana?
FoodChow’s work covers four areas: Online Ordering, menu set-up, POS and the customer ordering journey.
A branded FoodChow ordering store with 89 vegan Italian dishes
What is live: a FoodChow store at bellacasavegana.foodchow.com with 89 items, from vegan buffalo wings and garlic knots to gourmet pizzas, baked pastas and cakes, priced from $1.75 to $29.95.
Who built it: the FoodChow team, part of Tenacious Techies, which also runs the FoodChow online restaurant food ordering system & mobile app. Live since October 1, 2026.
Why it works: customers order straight from the restaurant’s own branded store, and the same orders sit alongside counter bills in FoodChow, so the kitchen works from one list.
0 → 70
Orders on FoodChow since October 1, 2026
Menu snapshot · names and prices as listed in US$, Oct 15, 2026
How the FoodChow store is organised
FoodChow store
bellacasavegana.foodchow.com
Appetizers
Vegan wings, garlic knots, loaded fries, $6.96 to $19.95
Gourmet pizza & calzones
10 pizzas plus calzones, $21.95 to $29.95
Vegan pasta
14 dishes, $23.95 to $27.95
Subs, wraps & salads
28 items, $8.95 to $16.95
Desserts & drinks
Cakes, ice cream, drinks from $1.75
Google search for “Bella Casa Vegana”: 4.5 stars from 150 Google reviews, with Order collection and Order delivery buttons and bellacasavegana.com as the first web result. Google’s guide explains how local search ranking works.
89 vegan dishes, from $1.75 sodas to $29.95 gourmet pizzas
What can be verified: the FoodChow store lists 89 items with names and prices across 11 categories, from appetizers and 16" gourmet pizzas to pastas, subs, wraps, salads and desserts.
Why it matters: customers see every dish and price before they order, and grouping the menu by course makes a large vegan menu quick to browse on a phone.
Verified snapshot: FoodChow store menu, October 15, 2026. 57 items cost $15.95 or less and a further 32 cost more, so 89 in total.
89
Items online
57
Items at $15.95 or less
$1.75–29.95
Price range
FoodChow POS for counter billing, alongside online orders
How it works: walk-in orders are billed on FoodChow POS at the counter, while online orders arrive in the same FoodChow system. Every order is recorded in FoodChow, 70 since go-live.
Verified page: Bella Casa Vegana on FoodChow, which offers online ordering from the 89-item menu.
Outlets: Bella Casa Vegana has 1 outlet, in New Haven, Connecticut.
From craving to takeout: how a Bella Casa Vegana order moves
Customers pick dishes on the FoodChow store, check out, and the order joins counter bills in the same FoodChow system. The steps below show how it works for the customer.
Popular choices
Pizza and pasta
• Vegan Meatlover pizza, $29.95
• Vegan Penne Ala Vodka, $25.95
• Vegan Lasagna, $27.95
On the menu
Fully vegan, 11 categories
The FoodChow store has 89 items, including:
Where to find it
New Haven, Connecticut
ZIP 06510, covering:
1 · Open the store
Customers open bellacasavegana.foodchow.com on their phone or computer.
2 · Pick dishes
Choose a gourmet pizza, a pasta, a sub or a dessert.
3 · Check out
Confirm the order and check out on the FoodChow store.
4 · Order reaches the kitchen
The order lands in FoodChow next to counter bills, so the kitchen works from one list.
Results at a glance
What results did Bella Casa Vegana get with FoodChow?
Orders
70
Baseline
0 before October 2026
Result
70 by October 15, 2026
Commission saved (estimate)
≈ $525
Baseline
$0 before FoodChow
Result
70 orders × $30 × 25%
Commission saved per year (estimate)
≈ $13,700
Baseline
$0 before FoodChow
Result
70 orders in 14 days, annualized
Orders a day
≈ 5
Baseline
0 before FoodChow
Result
70 orders in 14 days
Items on the online menu
89
Baseline
0 before FoodChow
Result
$1.75 to $29.95
FoodChow services
2
Baseline
None before October 2026
Result
Online Ordering + POS
Lessons for vegan restaurants
What can your vegan restaurant learn from Bella Casa Vegana?
Bella Casa Vegana shows how a new vegan restaurant can start taking direct online orders from its first week, without relying on delivery apps. Four practices from its FoodChow setup apply to any vegan or plant-based restaurant in the USA.
Show every vegan dish with its price
Diners want to see a Vegan Chicken Parm or a Vegan Penne Ala Vodka, with its price, before they order. An 89-item online menu answers that without a phone call.
Protect margins on larger tickets
With pizzas at $25.95 to $29.95, a 25% delivery-app commission takes a big share of each order. Bella Casa Vegana’s 70 direct orders kept an estimated $525 with the restaurant.
Welcome first-time customers with an offer
The store’s Welcome10 code gives 10% off orders above $40, a simple reason for new customers to order direct.
Keep online and counter orders together
Online orders and counter bills sit in one FoodChow system from day one, so the kitchen works from a single list. The restaurant averaged about 5 orders a day in its first 14 days.
FAQs
Bella Casa Vegana case study FAQs
What FoodChow products does Bella Casa Vegana use?
FoodChow Online Ordering for its branded store and FoodChow POS for counter billing.
How many orders did Bella Casa Vegana get in its first two weeks?
70 orders in its first 14 days on FoodChow, about 5 a day.
How much commission has Bella Casa Vegana saved?
About $525, estimated as 70 orders × $30 average order × 25% typical delivery-app commission.
Can a vegan restaurant in the USA take orders without delivery apps?
Yes. Bella Casa Vegana’s website links to its own FoodChow store for pickup and delivery.
How big is the Bella Casa Vegana menu?
89 fully vegan items across 11 categories, from $1.75 sodas to $29.95 gourmet pizzas.
