● Customer case study · Indian restaurant · Abingdon, United Kingdom
How Dil Raj Took 141 Direct Orders in 43 Days with Indian Restaurant Online Ordering and POS by FoodChow
Dil Raj is an Indian restaurant and lounge bar on Ock Street in Abingdon, Oxfordshire. It serves dine-in and takeaway customers. Today guests order through its FoodChow Indian restaurant online ordering store and book tables through FoodChow. In its first 43 days on FoodChow, Dil Raj took 141 orders, about 3 a day.
In short: Using FoodChow Indian restaurant online ordering, POS and table booking, Dil Raj in Abingdon, Oxfordshire, UK took 141 direct orders in its first 43 days, about 3 a day. Every Online Order button on dilrajrestaurant.co.uk opens its own FoodChow store, saving an estimated £880 in delivery-app commission.
141
Orders placed on FoodChow
≈ £880
Commission saved on direct orders
Estimate: 141 orders × £25 average order × 25% typical delivery-app commission
2021
TripAdvisor Travellers’ Choice Award
17
Menu categories
7 days
Open every day of the week
20%
Off collections over £20, per website
£18
Sunday lunch buffet per adult
Meet the business
Who is Dil Raj?
Dil Raj is an Indian restaurant, takeaway and lounge bar at 6 Ock Street, Abingdon, OX14 5AW. Its website describes “a unique dining experience of ancient Indian hospitality in a modern setting”, with a Champagne Lounge for drinks before a meal.
Dil Raj won a TripAdvisor Travellers’ Choice Award in 2021. It opens 7 days a week, for lunch and dinner from Sunday to Thursday and for dinner on Friday and Saturday. The restaurant is owned by Angur Rahman.
The menu covers “fine Indian cuisine from every region of India”: tandoori dishes, thalis, biryanis, korai, balti, seafood and vegetarian mains, plus a Sunday lunch buffet.
Cuisine
Indian, from every region
Type
Restaurant, takeaway & lounge bar
Location
Abingdon, Oxfordshire, United Kingdom
Size
1 restaurant
On FoodChow since
September 2026
Owner
Angur Rahman
Angur Rahman
Owner
Before and after
How did Dil Raj’s ordering and billing change with FoodChow?
Before FoodChow
Before September 20260
Orders
0
Menu categories online
Billing
Not on FoodChow POS
Online ordering
No FoodChow store
Table booking
No FoodChow booking page
Reputation
TripAdvisor Travellers’ Choice 2021
Awarded to the top 10% of listings for consistently strong reviews.
With FoodChow
141
Orders
17
Menu categories online
Billing
FoodChow POS
Dine-in and takeaway orders are billed in FoodChow since September 2026.
Online ordering
Branded FoodChow store
dilraj.foodchow.com, opened from the Online Order buttons on dilrajrestaurant.co.uk.
Table booking
Book Table on FoodChow
The website’s Book Table button opens Dil Raj’s FoodChow booking page.
Reputation
Website offers that drive direct orders
20% off collections over £20 and 10% off deliveries over £50.
Measured change
0 → 141 orders on FoodChow since September 2026
The challenge
What did Dil Raj need from online ordering and table booking?
Dil Raj needed its own way to take takeaway orders and table bookings online, so guests could order and book straight from its website. The restaurant opens 7 days a week across lunch and dinner, and its menu spans 17 categories, from tandoori dishes to thalis and an £18 Sunday buffet.
Dil Raj on Ock Street, Abingdon: the storefront and the dining room.
Lunch, dinner and a lounge
Dil Raj serves lunch and dinner from Sunday to Thursday, dinner only on Friday and Saturday, and runs a Champagne Lounge. Bookings need to match those hours.
Direct offers to promote
The website offers 20% off collections over £20 and 10% off deliveries over £50. Those offers only work when guests order on Dil Raj’s own channel.
A large regional menu
The menu covers 17 categories, from starters and tandoori specialities to dhansak, balti and seafood. Guests need to browse it easily on a phone.
An award to protect
Dil Raj won a TripAdvisor Travellers’ Choice Award in 2021. Accurate orders and smooth bookings help keep the reviews that earned it.
The solution
How did FoodChow set up Indian restaurant online ordering and POS for Dil Raj?
FoodChow’s work covers four areas: Online Ordering, website ordering & booking links, POS with table booking and the customer ordering journey.
A branded FoodChow ordering store with 17 menu categories, linked from every Online Order button
What is live: a FoodChow store at dilraj.foodchow.com with 17 categories, from Starters and Tandoori Specialities to Thali, Biryani, Balti and Seafood dishes. The Online Order buttons on dilrajrestaurant.co.uk link to it, and the site offers 20% off collections over £20 and 10% off deliveries over £50.
Who built it: the FoodChow team, part of Tenacious Techies, which also runs the FoodChow online restaurant food ordering system & mobile app. Live since 2 September 2026.
Why it works: customers order straight from the restaurant’s own branded store, not through a marketplace. Delivery, takeaway and dine-in orders land in one FoodChow dashboard with instant order notifications, and built-in offers and coupons bring customers back.
0 → 141
Orders on FoodChow since September 2026
Menu snapshot · item names as listed
How the website connects to ordering
dilrajrestaurant.co.uk
Dil Raj’s own website
Online Order button
Opens dilraj.foodchow.com
Book Table button
Opens the FoodChow booking page
FoodChow menu
17 categories, tandoori to thalis
Collection offer
20% off orders over £20
Delivery offer
10% off orders over £50
Google search for “dil raj abingdon”, showing the Dil Raj business profile: 4.3 stars from 463 Google reviews, £20–30 a head. Google’s guide explains how local search ranking works.
Every Online Order and Book Table click on Dil Raj’s website lands on FoodChow
What can be verified: the Online Order buttons on dilrajrestaurant.co.uk open dilraj.foodchow.com, and the Book Table button opens Dil Raj’s FoodChow booking page.
Why it matters: guests stay on Dil Raj’s own channel from the first click, so the 20% collection and 10% delivery offers reach them directly and every booking lands in one place.
Verified snapshot: dilrajrestaurant.co.uk and dilraj.foodchow.com, checked 15 October 2026.
17
Menu categories
20%
Off collections over £20
£18
Sunday lunch buffet
FoodChow POS at the counter, plus a Book Table button on the website
How it works: dine-in and takeaway orders are billed on FoodChow POS, and online orders arrive in the same system. The Book Table button on dilrajrestaurant.co.uk opens Dil Raj’s FoodChow booking page, so diners can reserve without calling. Guests pick a date, time and party size, and the booking lands in FoodChow alongside online orders.
Verified page: Dil Raj on FoodChow, which offers takeaway, delivery and table booking.
Outlets: Dil Raj has 1 restaurant, at 6 Ock Street, Abingdon, OX14 5AW.
From menu to table: how a Dil Raj order or booking moves
Guests start on dilrajrestaurant.co.uk, tap Online Order or Book Table and finish on Dil Raj’s FoodChow pages. The steps below show how it works for the customer.
Order types
Collection, delivery and table booking
• Collection from 6 Ock Street, 20% off over £20
• Delivery, 10% off orders over £50
• Table booking through the FoodChow booking page
On the menu
Fine Indian dishes from every region
The FoodChow store has 17 categories:
Where to find it
Ock Street, Abingdon
Open 7 days a week:
1 · Visit the website
Guests open dilrajrestaurant.co.uk and tap Online Order or Book Table.
2 · Pick dishes or a time
Choose tandoori dishes, thalis or biryanis, or pick a date and party size.
3 · Choose how to get it
Select collection or delivery and check out, or confirm the booking.
4 · Order reaches the kitchen
The order lands in the FoodChow dashboard with an instant notification for the team.
Results at a glance
What results did Dil Raj get with FoodChow?
Orders
141
Baseline
0 before September 2026
Result
141 by 15 October 2026
Commission saved (estimate)
≈ £880
Baseline
£0 before FoodChow
Result
141 orders × £25 × 25%
Commission saved per year (estimate)
≈ £7,480
Baseline
£0 before FoodChow
Result
141 orders in 43 days, annualised
Orders a day
≈ 3
Baseline
0 before FoodChow
Result
141 orders in 43 days
Menu categories online
17
Baseline
0 before FoodChow
Result
Starters to beer and cider
FoodChow services
2
Baseline
None before September 2026
Result
Online Ordering + POS, with table booking
Lessons for Indian restaurants
What can your Indian restaurant learn from Dil Raj?
Dil Raj shows how an established Indian restaurant can turn its own website into a direct ordering and booking channel within weeks. Four practices from its FoodChow setup apply to any Indian restaurant or takeaway in the UK.
Link every Online Order button to your own store
Every Online Order button on dilrajrestaurant.co.uk opens Dil Raj’s FoodChow store, so orders arrive with no marketplace commission. Dil Raj took 141 direct orders in its first 43 days.
Promote offers that only work direct
20% off collections over £20 and 10% off deliveries over £50 give guests a clear reason to order on Dil Raj’s own channel.
Let guests book from your website
The website’s Book Table button opens Dil Raj’s FoodChow booking page, so table bookings land in FoodChow alongside online orders.
Make a large menu easy to browse on a phone
17 categories, from starters and tandoori specialities to thalis and seafood, help guests find dishes quickly on a small screen.
FAQs
Dil Raj case study FAQs
What FoodChow products does Dil Raj use?
FoodChow Online Ordering, FoodChow POS and FoodChow table booking.
How many orders has Dil Raj taken on FoodChow?
141 orders in its first 43 days on FoodChow, about 3 a day.
How much commission has Dil Raj saved?
About £880, estimated as 141 orders × £25 average order × 25% typical delivery-app commission.
Can an Indian restaurant in the UK take orders without delivery apps?
Yes. Dil Raj’s website Online Order buttons open its own FoodChow store for collection and delivery.
Can guests book a table online?
Yes. The Book Table button on dilrajrestaurant.co.uk opens Dil Raj’s FoodChow booking page.
