● Customer case study · Kelantanese cafe · Ampang, Malaysia
How Jeliro Sengoti Got 31,011 Direct Orders with Cafe Online Ordering and POS by FoodChow
Jeliro Sengoti is a cafe in Kampung Berembang, Ampang, Selangor, serving traditional Kelantan food. It offers family sets for 4, single sets with a free drink, and ala carte dishes. Customers order through its FoodChow cafe online ordering store at jelirosengoti.foodchow.com. Since June 2025, Jeliro Sengoti has taken 31,011 orders through FoodChow.
In short: Using FoodChow cafe online ordering and POS, Jeliro Sengoti in Ampang, Selangor, Malaysia has taken 31,011 direct orders since June 2025. Customers order Kelantan family sets for collection or delivery from its own branded store, saving an estimated RM232,600 in delivery-app commission.
31,011
Orders placed on FoodChow
≈ RM232,600
Commission saved on direct orders
Estimate: 31,011 orders × RM30 average order × 25% typical delivery-app commission
13
Menu categories
6 days
Open Tuesday to Sunday
4.1
Google rating, 425 reviews
4 pax
Family rice sets
RM17
Set Nasi Ayam Domok with free drink
Meet the business
Who is Jeliro Sengoti?
Cafe Jeliro Sengoti is at Lot 1245, 2 Jalan Ulu Klang, Kampung Berembang, 68000 Ampang, Selangor. It is known for traditional Kelantanese cooking.
The cafe opens every day except Monday from 11 am, and diners order by scanning a code at the table and pay at the counter, in cash or cashless. Customers can reach it on +60 19-309 7872.
The menu covers rice sets for 4, single sets, ala carte fish and chicken, ulam budu, celup, desserts such as kek batik, and drinks.
Cuisine
Traditional Kelantan food
Type
Cafe, takeaway & delivery
Location
Ampang, Selangor, Malaysia
Size
1 outlet
On FoodChow since
June 2025
Owner
Jeliro Sengoti
Jeliro Sengoti
Owner, Cafe Jeliro Sengoti
Before and after
How did Jeliro Sengoti’s ordering and billing change with FoodChow?
Before FoodChow
Before June 20250
Orders
0
Menu categories online
Billing
Not on FoodChow POS
Online ordering
No FoodChow store
Search visibility
No FoodChow ordering link
Menu
Family sets ordered in person
With FoodChow
31,011
Orders
13
Menu categories online
Billing
FoodChow POS
Diners scan the code at their table and pay at the counter.
Online ordering
Branded FoodChow store
jelirosengoti.foodchow.com, with 13 menu categories and photos of every set.
Search visibility
4.1 on Google from 425 reviews
A Google search shows the FoodChow page as the first web result, with Order collection and Order delivery buttons.
Menu
Family sets with prices online
Set Nasi 4 Pax from RM45.00 and single sets from RM13.00, many with a free iced sirap.
Measured change
0 → 31,011 orders on FoodChow since June 2025
The challenge
What did Jeliro Sengoti need from online ordering?
Jeliro Sengoti needed an easy way for customers to order its Kelantanese family sets for collection or delivery, without calling the cafe. Since June 2025, it has taken 31,011 orders on FoodChow, and it holds 4.1 stars from 425 Google reviews.
Cafe Jeliro Sengoti on Jalan Ulu Klang, Ampang: the entrance signboard, the dining area and dishes served at the cafe.
A busy main road
The cafe sits beside a car service centre on busy Jalan Ulu Klang, where a September 2025 blog review says parking is hard. Ordering ahead for collection or delivery saves the stop.
Family-size sets
The menu is built around rice sets for 4 people at RM45 to RM67, which customers want to choose and pay for before they arrive.
Six trading days
The cafe opens from 11 am and closes every Monday, so orders need to fit set trading hours.
A loyal local following
The cafe holds 4.1 stars from 425 Google reviews, and regulars come back for dishes like ikan bekok gelama, which one blogger calls “my always choice”.
The solution
How did FoodChow set up cafe online ordering and POS for Jeliro Sengoti?
FoodChow’s work covers four areas: Online Ordering, Google search & ordering links, POS and the customer ordering journey.
A FoodChow ordering store with 13 categories of Kelantan dishes, from 4-person sets to desserts
What is live: a FoodChow store at jelirosengoti.foodchow.com with Set Nasi 4 Pax, Single Ala Carte 4 Pax, Set 1 Pax, Ala Carte, Celup, Nasi, Ulam Budu, Ikan, Ayam, Minuman, Sampingan, Add On and Dessert. Single sets come with a free iced sirap.
Who built it: the FoodChow team, part of Tenacious Techies, which also runs the FoodChow online restaurant food ordering system & mobile app. The store went live in June 2025.
Why it works: customers order straight from the restaurant’s own branded store, not through a marketplace. Delivery, takeaway and dine-in orders land in one FoodChow dashboard with instant order notifications, and built-in offers and coupons bring customers back.
0 → 31,011
Orders on FoodChow since June 2025
Menu snapshot · names and prices as listed in RM, 13 Oct 2026
How the FoodChow store is organised
FoodChow store
jelirosengoti.foodchow.com
Set Nasi 4 Pax
4 family sets, RM45 to RM67
Single Ala Carte 4 Pax
4 sharing dishes, RM32 to RM55
Set 1 Pax
8 single sets, from RM13
Ulam Budu, Celup & Ikan
Kelantanese sides and fish
Minuman & Dessert
Drinks, kek batik and puding
Google search for “Jeliro Sengoti”, showing the Cafe Jeliro Sengoti profile and the FoodChow page as the first web result. Google’s guide explains how local search ranking works.
Customers who search the cafe’s name on Google land on its FoodChow store
What can be verified: a Google search for “Jeliro Sengoti” shows the cafe’s profile with Order collection and Order delivery buttons, and the FoodChow page as the first web result: “Order Online from JELIRO SENGOTI in 2 Jalan Ulu Klang. Order Take Away, Delivery, Book A Table.”
Why it matters: a customer who already knows the cafe can go from search to order in one tap, instead of calling or driving to a busy road with little parking.
Verified snapshot: Google search for “Jeliro Sengoti”, October 2026.
4.1
Google rating
425
Google reviews
RM1–80
Price range on Google
FoodChow POS at the counter, alongside online orders
How it works: diners order by scanning the code at their table and pay at the counter, where bills run on FoodChow POS. Online orders from jelirosengoti.foodchow.com arrive in the same FoodChow system.
Verified page: Jeliro Sengoti on FoodChow, which lists takeaway, delivery and table booking.
Outlets: Jeliro Sengoti has 1 outlet, at 2 Jalan Ulu Klang, Kampung Berembang, Ampang.
From craving to collection: how a Jeliro Sengoti order moves
Customers pick a set on the FoodChow store, choose collection or delivery, and the order goes straight to the kitchen on Jalan Ulu Klang. The steps below show how it works for the customer.
Order types
Takeaway, delivery and table booking
• Collection from the cafe on Jalan Ulu Klang
• Delivery orders from the same FoodChow store
• Table booking, listed on the FoodChow page
On the menu
Kelantanese rice sets and sides
The FoodChow store has 13 categories, listing:
Where to find it
Kampung Berembang, Ampang
Open every day except Monday from 11 am, covering:
1 · Open the store
Customers open jelirosengoti.foodchow.com, or tap Order on Google.
2 · Pick a set
Choose a family set for 4, a single set or ala carte dishes.
3 · Choose how to get it
Select collection or delivery, then check out.
4 · Order reaches the kitchen
The order lands in the FoodChow dashboard with an instant notification for the team.
Results at a glance
What results did Jeliro Sengoti get with FoodChow?
Direct online orders
31,011
Baseline
0 before June 2025
Result
31,011 by 15 October 2026
Commission saved (estimate)
≈ RM232,600
Baseline
RM0 before FoodChow
Result
31,011 orders × RM30 × 25%
Commission saved per year (estimate)
≈ RM171,000
Baseline
RM0 before FoodChow
Result
31,011 orders in 497 days, annualised
Lessons for cafés
What can your cafe learn from Jeliro Sengoti?
Jeliro Sengoti shows how a single-outlet Kelantan food cafe can build a large base of direct online orders without relying on delivery apps. Four practices from its FoodChow setup apply to any cafe or kedai makan in Malaysia.
Sell family sets online
Set Nasi 4 Pax from RM45.00 lets one person order for the whole table or household in a few taps. Jeliro Sengoti has taken 31,011 orders on FoodChow since June 2025.
Make single sets a complete meal
Single sets from RM13.00, many with a free iced sirap, give solo customers a clear, complete meal to order.
Make your ordering page easy to find on Google
A search for the cafe’s name shows its FoodChow page as the first web result, with Order collection and Order delivery buttons, so searchers can order straight away.
Keep table, counter and online orders together
Table QR orders, counter bills on FoodChow POS and online orders all arrive in one FoodChow system, so the kitchen works from a single list.
FAQs
Jeliro Sengoti case study FAQs
What FoodChow products does Jeliro Sengoti use?
FoodChow Online Ordering for its branded store and FoodChow POS at the counter.
How many orders has Jeliro Sengoti taken on FoodChow?
31,011 orders since June 2025.
How much commission has the cafe saved?
About RM232,600, estimated as 31,011 orders × RM30 average order × 25% typical delivery-app commission.
What does Jeliro Sengoti sell online?
Kelantan family sets for 4 from RM45.00, single sets from RM13.00 and ala carte dishes.
Can customers find the store on Google?
Yes. A Google search for the cafe shows its FoodChow page as the first web result, with Order collection and Order delivery buttons.
