Are you looking for a way to take your restaurant’s online ordering to the next level? White label online ordering can help you do that.
With white label online ordering, you can create a branded ordering system that reflects your unique brand and gives your customers a seamless ordering experience.
What is white label online ordering?
White label online ordering is a solution that allows restaurants to create their own custom online ordering website and mobile app without having to develop and maintain the technology themselves.
The restaurant can choose their own branding, design, and features, and the online ordering platform will be hosted by the provider.
White label online ordering solutions are becoming increasingly popular among restaurants of all sizes, as they offer a number of benefits, including:
- Convenience: Restaurants can easily set up and manage their own online ordering system without having to worry about the technical aspects.
- Branding: Restaurants can maintain their own branding and design throughout the online ordering process.
- Features: Restaurants can choose the features and functionality that are most important to them.
- Affordability: White label online ordering solutions are typically very affordable, especially compared to the cost of developing and maintaining a custom online ordering system.
How does white label online ordering work?
When a customer visits a restaurant’s white label online ordering website or mobile app, they will be able to browse the menu, select items, and pay for their order securely.
The order will then be sent directly to the restaurant’s kitchen, where it will be prepared and fulfilled.
White label online ordering solutions typically use a cloud-based platform, which means that restaurants can access their system from anywhere with an internet connection.
This makes it easy for restaurants to manage their online ordering system, even if they have multiple locations.
Here is a more detailed overview of how white label online ordering works:
- The customer visits the restaurant’s white label online ordering website or mobile app.
- The customer browses the menu and selects the items they want to order.
- The customer adds the items to their cart and proceeds to checkout.
- The customer enters their shipping and billing information.
- The customer selects a payment method and pays for their order.
- The restaurant receives the order and begins preparing it.
- The restaurant notifies the customer when their order is ready.
- The customer picks up their order from the restaurant or it is delivered to them.
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Benefits of white label online ordering
White label online ordering is becoming increasingly popular among restaurants of all sizes, as it offers a number of benefits, including:
Increased revenue: Online ordering is becoming increasingly popular among consumers, and restaurants that offer online ordering can expect to see an increase in revenue.
A recent study by Statista found that the global online food delivery market is expected to show a revenue growth of 22.2% in 2024.
Reduced costs: White label online ordering can help restaurants to reduce costs associated with traditional ordering methods, such as phone orders and walk-in orders.
For example, phone orders require restaurants to staff a call center, and walk-in orders can lead to increased labor costs during busy times. White label online ordering can help restaurants to reduce these costs by allowing customers to place orders directly through their website or mobile app.
Improved customer service: White label online ordering can help restaurants to improve customer service by providing a convenient and easy way for customers to place orders.
Customers can place orders at any time of day or night, and they can customize their orders to their liking.
White label online ordering also allows restaurants to offer features such as real-time order tracking and delivery notifications.
Increased customer loyalty: White label online ordering can help restaurants to increase customer loyalty by providing a personalized and branded ordering experience.
Restaurants can customize their online ordering website and mobile app to match their branding, and they can offer exclusive deals and promotions to online customers.
White label online ordering can also help restaurants to build relationships with their customers by collecting data on their preferences and order history.
In addition to the benefits listed above, white label online ordering can also help restaurants to:
- Expand their reach: Online ordering allows restaurants to reach customers who may not have visited their restaurant before.
- Improve efficiency: White label online ordering can help restaurants to improve their efficiency by streamlining the ordering process.
- Gain valuable insights: White label online ordering platforms can provide restaurants with valuable insights into their customers preferences and order history. This information can be used to improve the menu, develop targeted marketing campaigns, and make other business decisions.
Overall, white label online ordering is a powerful solution that can help restaurants to increase revenue, reduce costs, improve customer service, and increase customer loyalty.
Restaurants that are considering offering online ordering should carefully consider the benefits of white label online ordering before choosing a solution.
How to set up white label online ordering for your restaurant
Setting up white label online ordering for your restaurant is typically a very straightforward process. Most providers will offer a step-by-step guide to help you get started.
Here are the basic steps involved:
- Choose a white label online ordering provider.
- Create an account with the provider.
- Design your online ordering website and mobile app.
- Connect your online ordering system to your point-of-sale system.
- Test your online ordering system to make sure it is working properly.
- Launch your online ordering system and promote it to your customers.
How to promote white label online ordering for your restaurant
There are a number of ways to promote your restaurant’s white label online ordering system, including:
- Add a link to your online ordering website and mobile app on your website and social media pages.
- Include information about your online ordering system in your marketing materials, such as menus, flyers, and email newsletters.
- Offer incentives to customers who order online, such as discounts or free shipping.
- Run social media contests and giveaways to promote your online ordering system.
- Partner with local delivery services to offer delivery of online orders.
By following these tips, you can set up and promote a successful white label online ordering program for your restaurant.
Conclusion
White label online ordering is a powerful solution that can help restaurants of all sizes to increase revenue, reduce costs, improve customer service, and increase customer loyalty.
If you are considering offering online ordering for your restaurant, white label online ordering is a great option to consider. It is a convenient, affordable, and customizable solution that can help you to improve your business.
To learn more about white label online ordering and how it can benefit your restaurant, contact us today.
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