Online ordering is becoming increasingly popular, with more and more people choosing to order their food from the comfort of their own homes.
If you’re a restaurant owner, it’s important to have a strong online presence and make it easy for customers to order online.
In this article, we’ll share 10 proven tips to help you take your restaurant business to the next level.
Whether you’re just starting out or you’re looking for ways to grow your existing business, these tips will help you attract more customers and make more sales.
What is online ordering and revenue?
Online ordering is the process of placing an order for goods or services over the internet. Online revenue is the income generated from online orders.
Why is it important to boost online orders and revenue?
Boosting online orders and revenue is important for businesses of all sizes. Online sales are growing rapidly, and businesses that can successfully capture a share of this market are well-positioned for growth.
10 key ways to boost online orders and revenue in 2023
Make it easy for customers to order online
This means having a user-friendly website and/or mobile app where customers can easily browse your menu, place an order, and pay for their food.
Your website and app should be designed for mobile devices, as many people will be ordering from their smartphones or tablets.
Here are some tips for making your online ordering process as easy as possible:
- Use a clear and concise layout with easy-to-read fonts and font sizes.
- Use high-quality photos of your food items.
- Make it easy for customers to customize their orders.
- Offer a variety of payment options.
- Allow customers to save their favorite orders for later.
You should also make sure that your online ordering system is integrated with your point-of-sale (POS) system so that orders are processed quickly and efficiently.
This will help to ensure that your customers get their food on time and in good condition.
Offer exclusive deals and promotions to online customers
This is a great way to incentivize customers to order directly from your website or app instead of through third-party delivery aggregators.
You could offer things like free delivery on orders over a certain amount, discounts on select menu items, or early bird specials for online orders.
You could also offer exclusive deals and promotions to customers who sign up for your email list or follow you on social media.
This will help you to build a relationship with your customers and encourage them to keep ordering from your restaurant.
Promote your online ordering options on social media and in your restaurant
Let your customers know that they can order online from your website or app by posting about it on social media and putting up signs in your restaurant.
You can also offer special promotions to customers who order online through your social media channels.
For example, you could run a contest where customers who order online and post a photo of their food on social media are entered to win a free meal or gift certificate.
Run targeted online ads
Online advertising can be a great way to reach potential customers who might not be aware of your restaurant or your online ordering options.
You can target your ads to people in your local area, people who have shown an interest in similar restaurants, or people who have visited your website in the past.
When creating your online ads, be sure to use high-quality photos of your food and compelling copy that highlights the benefits of ordering from your restaurant online.
Optimize your website for search engines
When people search for restaurants online, you want your website to show up at the top of the search results.
You can do this by optimizing your website for search engines (SEO).
This means using relevant keywords in your website content and titles, and building backlinks to your website from other high-quality websites.
There are a number of things you can do to improve your SEO, such as:
- Conducting keyword research to identify the keywords that your target customers are using to search for restaurants online.
- Using those keywords throughout your website content, including in your titles, headings, and body text.
- Creating high-quality content that is informative and engaging.
- Building backlinks to your website from other high-quality websites.
To check your website’s SEO, you can use SEO Checker by Sitechecker
Offer a variety of payment options
Make it easy for customers to pay for their food online by offering a variety of payment options, such as credit cards, debit cards, and mobile wallets.
You may also want to consider offering contactless payment options, such as Apple Pay and Google Pay.
By offering a variety of payment options, you can make it easier for customers to order from your restaurant online and reduce the number of abandoned carts.
Also read: Top 7 Point of Sale (POS) Systems in India
Provide excellent customer service
When customers order online from your restaurant, they expect their food to be delivered on time and in good condition.
It’s important to provide excellent customer service to ensure that your customers have a positive experience.
This means responding to customer inquiries promptly and resolving any issues quickly and efficiently.
If you partner with third-party delivery aggregators, make sure to monitor their performance and address any customer complaints promptly.
Gather customer feedback
Ask customers for feedback on their online ordering experience and use it to make improvements.
This could involve things like adding new features to your website or app, making it easier to customize orders, or offering more flexible delivery options.
You can gather customer feedback by sending out surveys, adding feedback forms to your website and app, or responding to customer reviews on social media.
Partner with third-party delivery aggregators
While it’s important to promote your own online ordering options, you may also want to consider partnering with third-party delivery aggregators, such as UberEats and Grubhub.
This can help you to reach a wider audience and increase your online orders.
When choosing a third-party delivery aggregator, be sure to consider their fees, delivery area, and customer reviews.
You should also make sure that the aggregator is integrated with your point-of-sale (POS) system so that orders are processed quickly and efficiently.
Once you’ve chosen a third-party delivery aggregator, be sure to promote your partnership on your website, social media, and in your restaurant.
You can also offer exclusive deals and promotions to customers who order through the aggregator.
Use a restaurant management system
A restaurant management system (RMS) can help you to streamline your online ordering process and make it easier to manage your online orders.
An RMS can also help you to track your online sales and identify areas where you can improve.
An RMS can help you to:
- Manage your online orders from a single dashboard.
- Track your online sales and customer data.
- Generate reports to identify trends and areas for improvement.
- Integrate with your POS system and third-party delivery aggregators.
If you’re serious about boosting your online orders, consider using an RMS to help you manage your online ordering process.
Conclusion
Boosting online orders and revenue is essential for businesses of all sizes. By following the 10 key tips above, you can make it easier for customers to order online and increase your online sales.
If you’re looking for a restaurant management system that can help you to boost your online orders and revenue, consider FoodChow POS.
To learn more about FoodChow POS, visit our website or schedule a free demo.
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