Online ordering is a digital transformation that’s taking the restaurant industry by storm. With 63% of customers preferring to place their orders directly with the restaurant, it’s clear that this trend is here to stay.
There are many reasons why online ordering is so popular with both restaurants and customers.
For restaurants, online ordering can streamline operations, increase sales, and reduce costs.
For customers, online ordering offers a convenient, flexible, and secure way to order food.
In this article, we’ll explore the top 9 benefits of online ordering for restaurants, based on the latest research and industry trends.
We’ll also discuss how restaurants can implement online ordering successfully and measure its impact on their business.
the top 9 benefits of online ordering for restaurants
Improved customer experience
- Order food from anywhere, at any time, using their preferred device. This is especially convenient for busy customers who are on the go or who don’t want to have to wait on hold to place an order.
- View the restaurant’s menu and photos, and customize their orders to their liking. This allows customers to see exactly what they are ordering and to make sure that they get exactly what they want.
- Track the status of their order in real time. This gives customers peace of mind knowing when their food is expected to arrive.
- Pay for their order online using a variety of payment methods. This is convenient and secure, and it eliminates the need for customers to carry cash or credit cards.
Streamlined restaurant operations
- Reduce labor costs by eliminating the need for staff to take and process phone orders. This can free up staff to focus on other tasks, such as preparing food and serving customers.
- Improve order accuracy by allowing customers to review their orders before submitting them. This can help to reduce the number of errors that are made when taking and processing phone orders.
- Better manage inventory and orders by providing real-time data on customer demand. This information can be used to ensure that restaurants have the right amount of food on hand to meet customer demand.
- Reduce abandoned orders by making it easier for customers to complete their orders. For example, online ordering systems can allow customers to save their payment information and easily return to their cart.
Increased sales and revenue
- Reach a wider audience and attract new customers. Online ordering platforms allow restaurants to reach customers beyond their local area. This can help to increase sales and revenue.
- Boost sales during peak hours. Online ordering can help restaurants to handle increased demand during peak hours, such as lunchtime and dinnertime.
- Increase average order size. Online ordering systems can make it easier for customers to add items to their orders. This can lead to increased average order sizes and increased sales.
- Reduce the number of lost sales due to abandoned orders. Online ordering systems can make it easier for customers to complete their orders, which can help to reduce the number of lost sales.
More accurate orders
Online ordering systems can help to reduce the number of order errors by allowing customers to review their orders before submitting them. This can save restaurants time and money, and lead to happier customers.
It can also help restaurants to catch errors before food is prepared and delivered. This can help to reduce refunds and improve customer satisfaction.
Reduced abandoned orders
Online ordering systems can make it easier for customers to complete their orders by providing features such as saved payment information and the ability to easily return to the cart.
This can help to reduce the number of abandoned orders, which can lead to increased sales.
Increased customer data collection
It collect data on customer preferences, spending habits, and demographics. This data can be used to improve marketing campaigns and target customers with relevant offers.
By understanding their customers better, restaurants can provide a more personalized experience.
Mobile ordering convenience
Mobile ordering is a convenient option for customers who are on the go. It allows them to order food from anywhere, using their smartphone or tablet.
This can help restaurants to reach a wider audience and increase sales.
Free and cheap marketing
By offering online ordering, restaurants can create a strong online presence and reach a wider audience. This can help to attract new customers and drive sales.
Many online ordering platforms also offer marketing tools that restaurants can use to promote their business.
Expanded reach
Online ordering allows restaurants to reach customers beyond their local area.
Customers can order food from restaurants in other cities or even countries. This can help restaurants to increase their sales and reach a wider audience.
Additional benefits of online ordering for restaurants:
- Reduced labor costs. Online ordering can help restaurants to reduce labor costs by eliminating the need for staff to take and process phone orders. This can free up staff to focus on other tasks, such as preparing food and serving customers.
Improved customer loyalty. Customers who have a positive experience with online ordering are more likely to become loyal customers. This is because online ordering offers a number of conveniences that traditional ordering methods do not.
Increased brand awareness. By offering online ordering, restaurants can increase their brand awareness and reach a wider audience. This is because online ordering platforms are often prominently featured on search engine results pages.
Improved customer satisfaction. Customers are more satisfied with restaurants that offer online ordering. This is because online ordering offers a number of conveniences that traditional ordering methods do not, such as the ability to track the status of orders and pay online.
Reduced environmental impact. Online ordering can help restaurants to reduce their environmental impact by reducing the number of paper menus and receipts that are used.
How to implement online ordering for restaurants
There are a number of ways for restaurants to implement online ordering. One option is to partner with a third-party online ordering platform.
This is a relatively easy way to get started with online ordering, as the platform will handle all of the technical aspects of the process.
If you are a restaurant owner who is looking for implementing online ordering, Foodchow is a great option to consider.
It offers a comprehensive suite of features that can help you improve your customer experience, streamline your operations, and increase your revenue.
Foodchow is a cloud-based food ordering system that offers a number of features that can help restaurants benefit from online ordering.
These features include:
- A user-friendly website and mobile app that make it easy for customers to browse menus, place orders, and track their order status.
- A customizable ordering platform that allows restaurants to create their own menus and promotions.
- Real-time data insights that can be used to improve customer experience and marketing campaigns.
- Easy menu management tools.
- Contactless ordering options.
- Integration with popular online ordering platforms.
Conclusion
Online ordering is a valuable tool for restaurants that can help to improve the customer experience, streamline operations, increase sales and revenue, reduce order errors, reduce abandoned orders, collect customer data, expand reach, and reduce labor costs.
By implementing online ordering, restaurants can position themselves for success in today’s competitive marketplace.
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