How to choose best online ordering system

The Ultimate Guide to Choosing the Perfect Online Ordering Systems for Restaurants


First things first, you need a system that’s user-friendly. It should be easy for your customers to navigate and place their orders without any confusion. A simple and clear layout is essential. Let’s dive in!

The growing importance of online ordering systems for restaurants

Online ordering system is a big help because it reduces mistakes in orders, makes things run smoother, and lets you reach more customers. When you use online ordering, you can take advantage of delivery services. That means people who can’t visit your restaurant in person can still enjoy your delicious food. It’s like bringing your restaurant to their doorstep!

Why it is crucial to choose the right online ordering system for your restaurant

A good system will make your customers really happy, get their orders right, make things work smoothly, and help you make more money. That’s great, right?

On the other hand, if you go with the wrong system, it can cause problems. Your customers might get frustrated, not like your restaurant anymore, and you might miss out on making more sales. We don’t want that.

Understanding the Different Types of Online Ordering Systems

Let’s talk about the three main types of online ordering systems you should consider:

Third-party online ordering platforms

Third-party platforms are like middlemen between your restaurant and customers. They can be helpful because they already have a bunch of users, which means more people might see your restaurant and order from you. That’s a good thing!

But, there are some downsides too. These platforms usually charge higher fees, which means you might earn less money from each order. Also, they might not let you customize things the way you want. So, your restaurant’s unique style might not shine through.

White-label online ordering systems

White-label systems are pretty cool because they let you have your very own personalized online ordering platform. You get to put your restaurant’s name and logo all over it, which is awesome because it shows off your brand to customers.

The best part is that you have more control with these systems. You can customize things to match your restaurant’s style and make sure everything looks consistent with your brand. It’s like having your own special place online just for your customers to order from

Custom-built online ordering systems

Custom-built systems are pretty special because they are made just for your restaurant. That means you can have everything exactly the way you want it! It’s like having a system that fits your restaurant like a glove.

With custom-built systems, you have the power to customize every little detail, making sure your customers have the best ordering experience ever. It’s all about creating a smooth and easy process for them.

Key Features to Consider in an Online Ordering System

Let’s talk about the important features to consider when choosing an online ordering system for your restaurant.

User-friendly interface:

Look for a system that’s easy to use and navigate. You want your customers to have a smooth and hassle-free ordering experience.


Make sure the system works well on mobile devices like phones and tablets. Many customers use their phones to order food, so it’s crucial to cater to them.

Clear Menu and Pictures:

The system should display your menu with clear descriptions and images of your dishes. This helps customers know what they’re ordering and makes their choice easier.

Customization Options:

It’s great if the system allows you to customize your menu and add special items easily. Your restaurant might have unique dishes, and you want to showcase them.

Secure Payment Options:

Ensure the system has secure payment methods to protect your customers’ data and make them feel safe when ordering online.

Integration with Your Website and Social Media:

Look for a system that can be easily integrated into your restaurant’s website and social media pages. This way, customers can find and use the ordering system wherever they interact with your business online.

Order Tracking and Notifications:

A helpful feature is real-time order tracking and notifications. It lets customers know the status of their order and when it’s ready for pickup or delivery.

Customer Support:

Make sure the system provider offers good customer support in case you run into any issues or have questions.

Remember, finding the right online ordering system can make a big difference in your restaurant’s success. So, take your time to review these essential features and choose the system that best fits your needs.

Exploring Pricing Models and Cost Considerations


Let’s talk about the cost of online ordering systems and what you should consider:

Pricing Models:

Online ordering systems can have different pricing models. Some may charge a monthly subscription fee, where you pay a fixed amount every month.

Others might have a transaction-based model, where you pay a small fee for each order placed through the system. There could also be a combination of these models.

Support and Maintenance:

Consider the level of customer support and maintenance the system provider offers. Some may include support in the package, while others may charge extra for it. Having good support is essential to resolve any issues quickly.

Integration and Setup:

Check if there are any additional costs for integrating the system with your website or setting it up for your restaurant. Sometimes, these services might be included in the overall price, but it’s good to be aware of any potential extra charges.

Additional fees and hidden costs:

Watch out for any hidden fees that might not be immediately obvious. Read the pricing details carefully to avoid surprises.

Summary of Key Factors to Consider

Let’s recap the essential factors to consider when choosing the perfect online ordering system for your restaurant.

  • User-Friendly Interface
  • Mobile-Friendly
  • Clear Menu and Pictures
  • Customization Options
  • Secure Payment Options
  • Integration with Website and Social Media
  • Order Tracking and Notifications
  • Customer Support


Choosing the right online ordering system is super important for restaurants to do well in today’s digital world. It’s a big decision that can have a real impact on your business.

When you’re looking at different online ordering systems, think about the benefits they can bring. First, they can make your restaurant work more smoothly and efficiently. That means less hassle and more time for you to focus on other things.

Another great thing is that customers will be happier. They can order food online, which makes it convenient for them. Happy customers mean they’ll keep coming back for more!

If you’re looking for a reliable online ordering system, you should check out FoodChow. They offer fantastic solutions to help restaurants like yours. You can add your restaurant to their platform, which means more visibility and accessibility for your customers.

Frequently Asked Questions (FAQs)

1. How much does an online ordering system typically cost?

The cost of an online ordering system can differ based on a few things like what features it offers, how much customization you want, and the level of support you need.

Some systems charge a fixed fee every month, like a subscription, while others might charge a small fee for each order placed through the system, which is called transaction-based pricing.

2. Can an online ordering system integrate with my existing point-of-sale system?

Many online ordering systems can work together with your POS (Point of Sale) system. It’s like they become best buddies!

When they integrate, it makes things super smooth for your restaurant. You won’t have to enter order details manually anymore. The online orders go straight into your POS system, saving you time and effort.

3. What security measures should be in place to protect customer data?

Online ordering systems need to take special care to protect customer data and keep it safe from any prying eyes.

To do this, they use something called SSL encryption. It’s like a secret code that scrambles all the information when it’s sent between the customer’s device and the system. This way, even if someone tries to intercept it, they won’t be able to read it.

4. How can an online ordering system improve customer satisfaction and retention?

The cost varies depending on factors such as features, customization, and support.

By comparing these factors, you can find the right online ordering system that meets your restaurant’s needs and doesn’t break the bank.

5. What are the most common challenges when implementing an online ordering system?

Some common challenges include technical issues during setup, integrating with existing systems, training staff, managing large order volumes, and maintaining consistency in the customer experience.

Facing challenges is a natural part of running a restaurant, but with the right approach and support, you can overcome them and succeed in the online ordering world.

Choosing the right online ordering system for your restaurant is super important, as it can make a big difference in how well your restaurant does.

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He is the founder of Tenacious Techies, a leading digital agency servicing clients across the world. Till date, he has helped hundreds of businesses in developing their own website, app ideas and digital marketing. Jigar is a foodie and have developed FoodChow to help restaurants owners to grow their profit and sales. If you are looking to start your own online businesses or want to take your existing business online, contact him today.
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